LUMS Alumnus Ahsan Sheikh Makes History as Pakistan’s First WOO Ambassador
LUMS alumnus Ahsan Sheikh (MBA 1998), CEO of Kinetic Pakistan, has been appointed Pakistan’s first-ever Ambassador to the World Out of Home Organization (WOO), marking a significant milestone for the country’s advertising industry and its growing presence on the global stage.
The appointment recognises Ahsan’s leadership in transforming Pakistan’s Out-of-Home (OOH) advertising landscape and his longstanding commitment to bringing innovation, technology, and international best practices to the industry.
With over two decades of experience, Ahsan has been at the forefront of Pakistan’s media evolution. As CEO of Kinetic Pakistan, the country’s largest and only internationally affiliated OOH advertising agency, he has helped redefine how brands engage with audiences. From pioneering Digital Out-of-Home (DOOH) advertising to co-launching Pakistan’s first programmatic DOOH ecosystem, his contributions have accelerated the industry’s transition towards smarter, data-driven, and technology-enabled advertising.
In his new role as WOO Ambassador, Ahsan will strengthen Pakistan’s connections with the global OOH community by bringing together media owners, agencies, and advertisers to exchange knowledge, access international expertise, and advance industry standards. The voluntary appointment positions him to play an important role in elevating Pakistan’s voice in global conversations about the future of advertising.
Beyond his professional achievements, Ahsan has maintained a strong connection with his alma mater. A graduate of LUMS and The College of Wooster, he is also the immediate past president of the SDSB Alumni Association, having contributed to strengthening alumni engagement and connections within the LUMS community.
Ahsan’s achievement reflects the influence of LUMS alumni in shaping industries, driving innovation, and representing Pakistan on international platforms. His journey is a testament to the impact of leadership that combines professional excellence with a commitment to advancing an entire industry.
The LUMS community congratulates Ahsan Sheikh on this landmark appointment and celebrates another alumnus making his mark on the global stage.
